August, a decision-making consultancy, had a problem: they were challenging deeply ingrained corporate practices, but their content wasn't cutting through the noise.
Their target audience, director-level and above professionals at enterprise organizations, were drowning in generic business content. August needed to convert highly technical consulting concepts into something that would make these executives actually stop and rethink everything.
The stakes? Establishing thought leadership in a crowded space where everyone claims to have "the framework" that will transform your business.
We transformed August's voice from corporate-bland to boldly provocative, creating email campaigns that made senior executives actually open emails. Subject lines like "Please, for the love of God, you don't need a RACI" and "Your Traditional Business Processes? Comes from CIA Sabotage!" challenged industry sacred cows while strategic sequencing moved audiences from problem identification to solution, establishing August as the thought leader willing to say what others won't.
We needed to give August a voice that matched their mission: challenging the status quo.
We developed a sophisticated email marketing system with multiple nurture tracks tailored to different audience segments. Each sequence moved strategically from problem identification to solution presentation, featuring provocative content that challenged industry sacred cows alongside real client stories from companies like Autodesk.
Provocative Content Drives Engagement
Direct challenges to established frameworks (RACI, CIA comparisons) generated significant audience response. Senior-level decision-makers don't want more of the same; they want someone bold enough to say what they're already thinking.
Authenticity Builds Credibility
Real client stories from recognizable brands like Autodesk provided social proof while maintaining the provocative edge. Addressing uncomfortable truths (like "too nice" culture) established August as a thought leader willing to challenge the room.
Strategic Sequencing Creates Journey
Moving from problem identification (assessments, pain point content) to solution presentation (methodology, case studies) created a compelling narrative that felt less like marketing and more like guided discovery.
Voice Matters As Much As Value
In a crowded consulting space, how you say something matters just as much as what you're saying. A bold, conversational voice that respects audience intelligence cuts through corporate-speak fatigue.
