Founded in 1969, T. Schreiber Studio trained Edward Norton, Maria Bello, and Peter Sarsgaard. But online? Invisible.
Newer studios with flashier marketing dominated search results. Their website was outdated, social posts sporadic, and ad campaigns weren't converting. Then COVID-19 hit, and after 50 years of in-person excellence, they had weeks to transform or close permanently.
We transformed a 50-year legacy institution from digitally invisible to reaching 668K accounts monthly, before ad spend. They survived the pandemic, reclaimed their position as NYC's acting authority, and built a sustainable enrollment pipeline through organic discovery.
They finally have a digital presence that matches the excellence they've delivered for five decades. And for the first time, they don't have to worry whether people can find them or understand what makes them special.
"They took the time to understand our business and its unique needs, and then created a custom marketing plan tailored just for us. They helped us improve our website, create engaging social media posts, and optimize our content for search engines. They even provided us with regular reports that showed the progress we were making, which was so encouraging to see."
— T. Schreiber Studio & Theatre
We needed to transfer the studio's legendary in-person energy online while maintaining what made them special: their rigor, heart, and community.
Over several months, we implemented a comprehensive digital strategy. We revamped the studio's website, optimizing it for search engines and user experience. Our social media overhaul focused on creating visually appealing and informative content that better represented the studio's prestige. We showcased current students, shared alumni success stories, and provided valuable insights into the acting industry.
We launched targeted ad campaigns across multiple platforms and implemented an email marketing strategy to nurture leads. Throughout the process, we balanced showcasing the studio's rich history and notable alumni with appealing to new aspiring actors, ensuring a cohesive brand message across all digital touchpoints.
For years, the studio hesitated to share unpolished classroom content. But when they showed the real work; struggles, breakthroughs, genuine teaching moments, their engagement exploded. Actors don't want perfection; they want truth.
A 50-year-old institution can thrive in the digital age without compromising its values. The key is translating what makes you special to new channels, not changing who you are.
When COVID shut down the physical studio, personalized segmentation, empathetic messaging, and rapid infrastructure building saved them. The right strategy can transform a business model overnight.
